Having a website designed is just the beginning, once you’ve done that you need to market your website on all the major search engines.
Google especially is the main way customers find businesses now days. They search both on their phone and on their computers.
The process of getting more customers to your website from Google, Yahoo and Bing etc. is known as Search Engine Optimisation or SEO for short.
How much SEO that needs to be conducted on your website depends mainly on how competitive your targeted Keywords are. So for example a keyword like ‘Joiner in Bradford’ is a lot less competitive than ‘Hand bag’. One is geographically targeted and the other is on a non geographical which is the best way to focus your SEO.